Reach and Engage with African Consumers around the World

We provide data, research, services and experiences that engage the vibrant African American and African Diaspora communities.

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Reliable and up-to-date data on African Americans and the African Diaspora
Effective strategies for engaging Black/African consumers.

What We Do

Using long-standing, established relationships combined with extensive data our team creates comprehensive multicultural campaigns.

We seamlessly bridge the gap between data, insights, and African and African Diaspora audiences

Data and Insights

We aggregate data and uncover insights into the interests, activities, and behaviours of the African Diaspora. Diaspora datasets include data on businesses, groups, events, restaurants, churches, and more in the Diaspora and Africa.

Consulting and Strategy

Developing and implementing effective strategies and culturally relevant marketing campaigns for engaging the African Diaspora

Research and Education

Conducting research on the African Diaspora, sharing findings through publications and workshops and developing educational resources for organizations and individuals.

Community Engagement

Hosting networking events, wokshops and conferences and facilitating connections between Diaspora communities and organizations

Technology Solutions

Developing and implementing technology solutions to connect with and serve the African Diaspora.

OUR MISSION & VISION

Building authentic connections and nurturing genuine relationships

We bring people, businesses, and nations together through the power of data-driven insights, culturally relevant solutions, and a shared desire to engage the global African Diaspora community.

Provide the most accurate, in-depth understanding of the African Diaspora available today

Empower communities with a profound understanding of their own stories and potentials

How we work

We are building a harmonious ecosystem that integrates applications, services and experiences that are intricately designed to not just attract and engage the African Diaspora audiences, but to deeply resonate with them.

Aggregate and manage data on the African Diaspora
Drive awareness of products and services
Engage directly with Diaspora communities and influencers
Provide networking and experiences

Engaging the African Diaspora

By recognizing the potential of African Diaspora audiences and allocating a portion of marketing efforts and budgets to effectively target and engage them, brands and organizations can unlock new frontiers for growth and prosperity.

Step 1

Identify the Target Segment

Which segment(s) of the Diaspora will your offering resonate with? Determine where they are, what they do, what they like, etc.

Step 2

Drive Awareness

What are the best methods and channels for driving awareness and reaching the target Diaspora segment(s) – online, offline, groups, webinars, events, influencers, etc?

Step 3

Engage

Campaigns must be authentic, relevant, timely and incorporate the nuances of the target segment in order to keep the audience engaged and responsive.

What People Say

The resilience, diversity and strength of the African Diaspora can be harnessed to drive innovation and creativity; access to new markets and a pool of talented individuals, and leverage opportunities to transfer their knowledge and skills.

Leveraging the African Diaspora to launch our products into the USA market has been a big success.

Atim Kamish

CONSULTANT

Utilizing networks of African Diaspora, we have been able to tap into a knowledgeable and skilled workforce in Africa

Maggie Spritz

RECRUITER

The African Diaspora is a very robust and engaging demographic that has been very supportive of our efforts

Kim Nelson

COMMUNITY ENGAGEMENT MGR.

Our Value Proposition

We are building a harmonious ecosystem where applications and services are intricately designed to not just attract and engage, but to deeply resonate with our target audiences.

Data-driven Approach

Our strategies and solutions are driven by a vast array of unique and proprietary datasets and insights.

Deep Knowledge & Experience

We draw from a vast array of knowledge and creativity to develop solutions that are tailored to the specific needs and preferences of the African Diaspora

Commitment to Innovation

We are constantly innovating to develop new and better ways to connect with and serve the African Diaspora.