The African Diaspora, in this context, are people, or descendants of people, of African origin who voluntarily moved outside of their home country
The African Diaspora is a powerful and influential consumer segment that is expanding around the world. They tend to be well educated, resilient and serve as valuable connections between their host and home countries. They exhibit distinct preferences and behaviors that can greatly impact their interests and purchasing decisions.
$53 billion in remittances to Sub-Saharan Africa (2022)
42% with Bachelor’s degree or higher in USA (2022)
98% of Households in USA have a computer (2022)
To effectively engage the African Diaspora, you must understand the power of their cultural identity and uncover cultural insights; develop strategies for building trust and connection and explore emerging trends in their communities and activities.
Estimated Population
Countries in Africa
Significant impact on the cultural, social, and economic landscape of their home and host countries.
Strong connection to their heritage, community and homeland
The African Diaspora come from the 54 different countries in Africa which are some of the most ethnically diverse communities in the world.
Send significant amounts home to support family and make investments.
The African Diaspora is a diverse and mulitfaceted group with rich cultural heritage, and distinct preferences and needs, that has contributed in important ways to the economic development of their home and host countries, as well as to social, cultural and political innovations of global significance.
The African Diaspora also contributes to the development of Africa through investment, remittances, and the transfer of skills and knowledge which positively and significantly drives improvement of real per capita income in Africa
By understanding and effectively targeting Diaspora consumers, organizations can tap into a significant market and build strong loyalty among these culturally diverse communities.
The African Diaspora is a vibrant and fast growing audience that can be harnessed to drive innovation and creativity; access to new markets and a pool of talented individuals, and opportunities to transfer their knowledge and skills.
Identifying the right segment to target and developing authentic and culturally relevant messages or experiences and using effective channels will result in significant engagement
We can evaluate your objectives and develop a comprehensive strategy to connect and engage with the African Diaspora.
Our blog and publications have information and research that can help you understand the Diaspora
Companies, organizations and brands in sectors that range from Banking/Finance, Food, Government, Entertainment, Technology, Talent recruitment, etc. have successfully leveraged the Diaspora for significant gain. Contact us for some specific case studies.
The African Diaspora is located around the world with large presence in the countries that colonized them or speak same language i.e English speaking Diaspora can be found in the UK, USA while the French speaking Diaspora can be found in France,
We provide data, research, events and marketing services that enable you effectively connect and engage with the African Diaspora. .
Target Audience and Markets
Effectively target the 1st, 2nd, 3rd generation Nigerian, Kenyan, Ghanaian, Ethiopian, Egyptian, Cameroonian, Uganda, Somali, Senegalese Diaspora in USA, UK, Canada, Ireland, Germany, Italy, Asia, Africa and more
